Blog — Sarah Webb

How to Write a Bestseller – The Secret Ingredient

Last weekend I spoke at the Waterford Writers’ Festival. The subject of the panel discussion was How to Write a Bestseller. The chair of the session, the very able Vanessa O’Loughlin from www.writing.ie asked us to consider the key elements of fiction writing and what makes a bestselling novel: character, dialogue, plot, making your book stand out. Also on the panel were fellow popular fiction writers Monica McInerney, Sinead Moriarty and Niamh Greene. It got me thinking about the nature of the ‘bestseller’. A ‘bestseller’ is simply a book that sells a lot of copies, a book that has thousands of happy readers, all actively recommending it to their friends and family, and on Facebook and Twitter (which I think is the way most bestsellers are created – by word of mouth).

So I thought I’d jot down some of the things that came up during the panel discussion in case they are useful. And at the very end I’ll let you in on the secret – how to write a bestseller – as yes, there is a secret!

First of all: Character

We all agreed that creating big, interesting, real, lovable yet flawed characters is the key to writing good popular fiction. Monica McInerney said she creates her characters before plot; for Sinead Moriarty it’s the other way around. But when it comes to characters, you have to think BIG. (I covered this very topic during the 8 Week Write a Book course on this blog).

Monica writes warm, funny family dramas; Sinead’s books tend to have an issue at the centre – breast cancer, anorexia, breakdown of a family unit – and she takes her research very seriously indeed.

Research

Sinead said something very interesting – she said that you can write about anything as long as you do your research, which she finds very freeing. You keep reading until you know your subject backwards, she said. One of her books, Pieces of My Heart (about an anorexic teenager and her family’s struggle to help her get well again) took a lot of research and after the first draft she had to go back and unpick the chapters that were too research heavy and rewrite them. She was very honest and open about this, which I think was helpful for people to hear. Rewriting is a topic that came up a lot. More about that in a second.

But next: Dialogue

Niamh Greene talked about dialogue and how important it is to get it right. She reads out her dialogue and works on it until it’s perfect. I talked about how each character has to have their own way of speaking in a book, their own voice. If you are unsure about how to approach dialogue, read some of the masters - Roddy Doyle, Marian Keyes, Anne Tyler.

Plot

I explained how important it is to select a subject/setting that you really, really want to write about. It has to be something that fascinates you and that you’re dying to tell your readers about - eg zoo keeping (my latest novel, The Shoestring Club has a zoo keeper in it), the life of a young ballerina (Ask Amy Green: Dancing Daze – now that research – in Budapest – was such fun!).

I always say there are two types of people, the planners and the seat of the pant-ers. Planners know where their passport is weeks before travelling, seat of the pant-ers don’t. If you’re a planner, you may need to plan your book. I’m a planner and I make detailed plot notes for every scene of every book. Now, often these change once I start writing, but I need the plot notes to start a book in the first place – it’s like my safely net in case I get stuck along the way. A book takes a long time to write, and you need all the help you can get!

Monica is not a planner, her books evolve as she writes; Sinead is a planner. We are all different writers, just as we are all different people.

Theme

I talked about theme, about how your book has to say something. At the heart of The Shoestring Club is a family secret and the book is about how a buried secret can have devastating consequences.

Julia, the main character, blames herself for her mother’s death – this is at the heart of every mistake she makes in life. And until she comes to terms with this, she will never live a full life.

What’s your book about? Can you tell me in a few lines? If not, you need to work on your book’s theme. And this doesn’t always come easy. Sometimes the theme won’t be clear to you until after your first or second draft.

Rewriting

The difference between a published novel and an unpublished novel - the rewrites. Simple as that. Your first draft is just a starting point. Keep working on it until it's a perfect as you can make it. Again, see my Write a Book Course for more on this.

Motivation

You have to want to write more than anything in the world. If you don’t have this overwhelming drive and passion, there’s no point in writing. Marilyn Munroe once said:

‘I wasn’t the prettiest, I wasn’t the most talented, I simply wanted it more than anyone else.’

Do you want to get published more than anyone else?

Because that’s the secret. Motivation, tenacity, drive. And the willingness to be honest, to cut a vein and bleed all over the page; to write about things that scare you, upset you, terrify you. You have to dig deep. It has to hurt. If it doesn’t, there’s no point writing. Unless you have to write, unless you have a burning need to tell people about something that means everything to you, don’t bother.

I’ll leave you with these final words from Pablo Neruda:

‘For me writing is like breathing. I could not live without breathing and I could not live without writing.’

Yours in writing,

Sarah XXX

My Predictions for the 2012 CBI/'Bisto' Award Shortlist

My Predictions for the 2012 Children's Books Ireland ('Bisto') Award Shortlist

SallyGoRoundTheStars
SallyGoRoundTheStars

Last year was a good year for children’s books written and illustrated by Irish authors and illustrators (the award is given to books published in 2011), with some exciting new names joining established ones. There were less 'Irish' picture books published last year (after a stellar year in 2010 – culminating in Chris Haughton’s win for A Bit Lost), but it was a strong year for teen novels, with Ger Meade’s Flick a notable debut. Ger has six young children, so the fact that she’s writing at all astounds me!

This list is my own personal opinion, and it’s just for fun. Let’s see how many I get ‘right’! The actual shortlist will be announced on 20th March.

1/ A Greyhound of a Girl by Roddy Doyle – my prediction for overall winner One of my favourite books of the year – lyrical and touching, with fantastic characters.

2/ Spirit of the Titanic by Nicola Pierce – my prediction for the Eilís Dillon Award (or Ger Meade’s Flick – depending on the judges’ tastes) – a very strong historical novel about a young boy and the Titanic. May also get the Children’s Choice Award.

3/ Marshall Armstrong is New to This School by David Mackintosh – Honour Award for Illustration – my favourite picture book of the year – it deserves the overall award and I’d love to see it win. The dark horse of the awards!

4/ Bruised by Siobhan Parkinson – Honour Award for Fiction – a beautifully written teen novel.

5/ Flick by Ger Meade – possible Eilís Dillon Award or Special Judges' Award – full of drama and emotion, it’s impossible not to be impressed by this debut novel.

6/ My Dad is Ten by Mark O’Sullivan – another strong, gritty teen novel.

7/ Stuck by Oliver Jeffers – it’s Oliver, what more can I say?

8/ No One But You Illustrated by P J Lynch – stunning illustrations from one of Ireland’s finest artists.

9/ Maitriosce by Siobhan Parkinson – I haven’t read this one but I believe it’s great and there tends to be at least one book in Irish on the shortlist. Or Dordán, which my friend, Liz says is the best book she's read all year in any language!

10/ The Lonely Beast by Chris Judge (another possible contender for the Eilís Dillon) – another new talent on the Irish picture book scene. Winner of the Irish Book Awards (Junior Section) last year.

Also might be shortlisted:

The Horse Girl by Mary Finn – Beautifully written historical fiction. Into the Grey by Celine Kiernan – A ghost story so unnerving I have to admit I didn’t finish it! Arthur Quinn and the World Serpent by Alan Early -  A good action adventure story, with 1 or 2 cracking scenes towards the end. The Butterfly Heart by Paula Leyden – Beautifully written story set in Africa. Sally Go Round the Stars Illustrated by Steve McCarthy – A book of Irish and international nursery rhymes that I compiled it with Claire Ranson. The illustrations are mighty! Steve deserves a nomination but he’s up against some tough competition.

Deserve to be shortlisted but will probably not be shortlisted: Palace of the Damned by Darren Shan – one of his best yet – wonderful sense of place and vivid, muscular writing. I would love to see Darren on the shortlist one day. Skulduggery Pleasant Death Bringer by Derek Landy – funny, smart and BIG. Eva’s Holiday by Judi Curtin – again, one of her best yet – warm and engaging. 

For more on the Award see here.

Write That Book - Week 8 - Publishers/Getting Published

shoestring trade pbk cover to use
shoestring trade pbk cover to use

Welcome to the final week of Write That Book. Today I will cover submitting directly to a publishing house. At a later stage I will look at self-publishing and ebooks, so look out for that soon.

Publishers

Once you are happy with your manuscript, it’s time to decide who to send it to. All of the Irish publishers (and Irish offices of the UK publishers) still accept unsolicited manuscripts, which is good news if you haven’t secured an agent. See last week’s blog – week 7 – for how to prepare your manuscript for submission (to an agent or a publisher). For most UK publishers you will need an agent – again, see week 7 for information on this and a list of recommended agents.

It is very important to match your book to the right publisher. There’s no point sending a crime novel to a children’s publisher for example. Do your research. Find out the kind of book each publisher actually publishes. Visit your local bookshop or library and have a look on the shelves. Familiarise yourself with what the various publishers actually bring out. Some of them specialize, some are more general publishers. Some publish children’s books, others don’t.

For a full list of who’s who in Irish publishing, www.writing.ie can’t be beaten. Check it out here:

If you are interested in writing either children’s books or popular fiction (the areas I know the most about), these are the main Irish publishers to try:

Poolbeg Specialise in popular fiction. Poolbeg discovered Marian Keyes, Sheila O’Flanagan, Patricia Scanlon, Melissa Hill, Cathy Kelly and many others. As they only publish in Ireland (although they do sell on other rights), most writers move to an international publisher after a few books (as was the case with me for example). But it’s a good place to start if you write popular fiction.  Editor - Gaye Shortland Submission details on their website - www.poolbeg.com

O’Brien Press Publish children’s fiction, adult fiction and non fiction, especially Irish interest books. They are the biggest and best children’s publishers in Ireland and also sell a lot of international rights to their books. Editors  – Ide Ni Laoghaire and Helen Carr Submission details on their website -  www.obrien.ie

New Island General publisher (not children’s at the moment, but this may change). They are small, but strong and are especially good at publishing edgy fiction. Editor – Eoin Purcell Submission details on their website:  www.newisland.ie

Little Islands Children’s fiction for readers of 6/7+. They are a relatively new publishing house, but they have already made quite a name for themselves in Ireland, with several award winning books for young readers. Editor – Siobhan Parkinson

Submission details on their website: www.littleisland.ie

Irish offices of UK publishers:

Penguin Ireland Publish all kinds of fiction and non fiction. Also accept children’s books. Very strong popular fiction list and non fiction list. Editor - Patricia Deevy Submission details on their website:  www.penguin.ie

Hachette Ireland Again very strong on popular fiction and have also published a young adult series set in Dublin called The Butterfly Novels. They are only accepting non fiction unsolicited submissions at the moment. For fiction submissions, you will need an agent. Editor - Ciara Considine Submission details:  www.hachette.ie

Transworld Ireland Publish both fiction and non fiction and have a strong stable of authors. Editor – Eoin Mc Hugh

Submission details: www.transworldireland.ie

Once You Have Sent Out Your Manuscript, What Next?

Most Irish publishers will get back to you within three months. Be patient – it’s best not to ring within this time. Few send out an email or postcard to say they have received your manuscript (unfortunately), they are just too busy. If they like your work, they will get back to you, that’s the honest truth.   

The Truth about Advances

Whatever you read in the papers, few authors get large advances. Most get royalties based on their sales. These are usually from 7 to 10 % of the price of the book. On the plus side, Irish writer’s royalty earnings are tax free up to a 40k cap if you work is deemed 'worthy' - you can apply for the artist's exemption after publication from the tax office.

Once You’ve Submitted - Keep Writing

Don’t get discouraged. Getting published is hard and there will be many set backs along the way. Even J K Rowling was turned down by many of the top publishers – including Penguin and Harper Collins. Don’t just sit around waiting for an agent or publisher to get back to you, keep writing.

Recommended Book: The Best Book for Writers That I Have Ever Read

For a real insiders guide to how the publishing industry really works, read From Pitch to Publication. Written by Carole Blake, one of the top UK literary agents, this book is full of useful information on the publishing business, submitting a manuscript, contracts and troubleshooting. I can’t recommend it highly enough - it’s the definitive guide to getting published.

Best of luck with your writing and publishing journey!

Yours in writing,

Sarah XXX

Top Tips from Alison Walsh, Experienced Editor

(Ex-Tivoli and Harper Collins)

1. Don't send publishers a 'rough draft' of your work, in the hope that they might transform you into a bestseller: it is your job to see that your work is the best it can possibly be before submitting it to a publisher.

2. There are a range of outlets for short stories: Some magazines - eg Woman's Way - publish them - take a look at a range of magazines to see if your work would be suitable.

3. If you have written a novel, you can approach publishers direct, but do your homework - don't send your thriller set in the Florida drugs underworld to a religious publisher. Find the company that publishes books in your market, whether it be a self-help guide to quitting smoking, or a romantic novel, and send them a sample of your work.

4. Most publishers like to see a synopsis and 2-3 sample chapters, rather than the entire manuscript, along with a covering letter. This should explain briefly what the book is about and who you are, mentioning any writing credits, if you have them. All publishers receive a large number of manuscripts, so if you don't hear back within a week, don't feel disheartened - the process can take a month or so, sometimes longer.

5. If the answer is no, don't give up, send it to the next publisher on your list. Every writer, no matter how famous, has been rejected at some stage, and it's all part of the process.