What Agents are Looking For + How to Write a Killer Pitch

Last week I gave a workshop on writing popular fiction and I asked a highly respected literary agent for some information. What are you looking for at the moment? I asked her. 'There's no definitive answer,' she said. 'But I am looking for something that stands out from the crowd, and the writing must be exceptional.' She explained that although her agency works with writers on their proposals/books, it is an expensive process if you can't be sure of a good outcome. So good writing is more important than ever. 'The writing has to be fresh, individual and clever,' she added. 'They must own their book and write with conviction.' 

She does not follow trends as they change so quickly. She also said 'What every writer must remember is that the agent has to sell it on to a editor, and the editor has to sell it on to sales and marketing. So if there isn't a 1 or 2 sentence pitch, it probably isn't going to work.'

Interesting, I thought. Very interesting.

I went away and thought long and hard about this. It's a difficult thing to do. I tried describing some of my own books in 1 or 2 lines:

Ask Amy Green: Dancing Daze (out in Sept) is about a talented young Irish dancer who moves to Budapest at fifteen to study ballet at the famous Budapest Ballet Academy. When her dreams turn sour, can Amy and Clover help save her ballet career?

Ask Amy Green (the series) is about a thirteen year old agony aunt, Amy Green, and her crazy seventeen year old aunt, Clover. Together they right all kinds of teenage wrongs, but when to comes to solving their own problems things aren't quite as simple.

When the Boys are Away (one of my books for adults) is about a young mum, Meg and what she gets up to when her partner, a professional sailor is away. The pitch is also in the title pretty much - it's one of my best titles, it says exactly what the book is about, which is really important. But that's a blog for another day.

Can you describe your book in 1 or 2 sentences? It's not easy but it's worth spending time on a killer 1 or 2 line pitch if you want to catch an agent or publisher's eye.

Yours in writing,

Sarah XXX

(With sincere thanks to the agent who so kindly gave me her time!)

My Writer's Manifesto - from the archives

(This was first posted in 2010) According to my Oxford Concise a manifesto is ‘a public declaration of a policy and aims’.

I’m currently planning a tour in October for 3 teen/tween writers – 3 days, 3 cities, 3 remarkable writers – title yet to be decided, but we have some pretty nifty names already. The writers involved are Judi Curtin, writer of the fab Alice and Megan series, Sophia Bennett, writer of the equally fab Threads series set in the London fashion world, and moi!

And I came up with a tongue in cheek manifesto:

No vampires No werewolves No boys that go bump in the night

Real girls Real drama Really amazing stories straight from the heart

We all write books for age 9/10+ with characters who are in their early teens. We all deal with real life issues – family drama, friendship problems, bullying – hence the no vampires, no werewolves bit.

So it got me thinking – maybe I should have my own writing manifesto, a Writer's Manifesto. A ‘public declaration’ of my writing intentions.

So here goes:

I guess my most important aim is to entertain.

The first commandment of popular fiction of any kind or for any age is (as the lovely Claudia Carroll once said): Thou shalt not bore. Quite right too.

Second aim – to say something.

I know this sounds a little vague but sometimes I read books that don’t actually say anything. They just potter along, telling a nice story, but don’t really going anywhere. I think books should have something solid rooted at the heart of them – a theme if you like. Sometimes that theme doesn’t make itself fully known until you finish the 1st or 2nd or even the 3rd draft, but it’s often bubbling away under the surface of your words, slowly rising to the surface. For example in the first Amy Green book I wanted to tell readers that it’s OK to be yourself. In fact it’s pretty darn cool to be yourself. It’s a theme that runs through all the Amy Green books.

My third aim is to write with passion and with confidence.

I’ve been writing for many years now and I’ve started to understand what both of these things really mean and how important they are. Write without passion and you’re doomed. The confidence bit – that can be learned over time. But if you can write with both passion and confidence – then you might just have a pretty good book on your hands.

So there you have it – three aims for my own personal manifesto.

What are your aims when you write?

Do you have a writing manifesto?

Yours in writing,

Sarah XXX

Recommended Books About Writing

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I've been editing for the last two weeks so apologies for the lack of blogs. I taught a writing workshop yesterday and this is the list I gave the writers at the end of the class (along with other notes that I'll post at a later stage). I love good books about writing and here are some of my favourites. I'd advise every anyone interested in writing to invest in and read Stephen King's book, it's excellent. Yours in writing,

Sarah X

On Writing by Stephen King Inspiring and full of good advice.

From Pitch to Publication by Carole Blake Invaluable guide to getting published from an experience agent.

The Right to Write by Julia Cameron One of the best books about being a writer and living a writer’s life I’ve ever found. Succinct, direct and truthful, a book I come back to over and over again if I’m in need of a little writerly pick me up.

Write Away by Elizabeth George Excellent if you want to write crime.

See Jane Write by Sarah Mlynowski and Farrin Jacobs Tips on writing fiction for a female audience – American book – useful if you are interested in writing popular fiction.

Writing for Success by Patricia O’Reilly Sensible advice with a useful Irish slant.

Write a Book in a Year by Jacinta McDevitt Another great Irish book – I think it’s out of print, but you might find a copy in the library.

How Not to Write a Novel by Howard Mittelmark and Sandra Newman Funny, light humored book about how to avoid common writing pitfalls.

The Forest for the Trees: An Editor’s Advice to Writers by Betsy Lerner (American) A fascinating book described as ‘a riveting safari through the wilds of a writer’s brain.’ Ever wondered what exactly editors think about when faced with a manuscript, then this is the book for you!

Bird by Bird by Anne Lamott More memoir than writing guide, but very entertaining.

Writing Down the Bones by Natalie Goldberg How to ‘free the writer within’. Some interesting thoughts and ideas about writing.