Blog — Sarah Webb

What's in a Name? Titles and How Writers Pick Them (Part 2)

Last month I wrote a piece about book titles and how writers picked them. I asked lots of my writer friends to tell me how they did it. So many of them answered (lovely people that they are) that I have great material for a second blog – hurrah!(Some of them write for children, some write for adults, some write for both.) So how do writers pick their titles – take it away, writers:

titles what if
titles what if

Martina Murphy (Writes for adults and children)

I've picked titles myself, had titles picked by the publisher and more often than not, picked a title and then as the book evolves, I realise that the book has outgrown its name and needs a new one. I suppose I never know what a book is about, until I finish it. My last book - What If - was originally called Moments - as I had envisioned three intertwining stories that hinged on moments. However, I soon realised that all the moments in life have that 'What If' question at the heart of them. A sort of crossroads and that it is the decisions we make in those moments that determine the course of a life. And so What If? was born!

Martina Devlin (Writes for adults)

My next book, to be published in September (2014), is called The House Where It Happened and choosing the title has been like digging out all of my teeth one by one, without anaesthetic, using a blunt spoon. Endless possibilities were considered and discarded. It's a ghost story set in 1711. I finally went for something to do with the house at the centre of the mystery, rather than a more general title, because the house is the focus for all sorts of events. The house actually exists, I didn't make it up. I've stood outside and looked at it. I can't pretend I felt any sense of dread, much as I wanted to - it just looked like an old house. Anyhow, the name of the house is not easy to pronounce - the word is Scottish and sounds different to the way it looks on paper. So I decided not to use that, or I'd go round correcting people all the time, the way I'm compelled to do if they say Tyrone wrong (it's Tir not Tie, for anyone who's unsure). In the end, I thought The House Where It Happened worked, partly because of the alliteration with the two Hs. And partly because that's exactly what it's about: a house where something inexplicable happens. Unless you factor in in ghoulies and ghosties and long-leggedy beasties and things that go bump in the night...

The following writers all blog on the wonderful Girls Heart Books blog and write mainly for children.

titles marshmallow
titles marshmallow

Karen McCombie

Occasionally I have a title that needs a bit of thinking about, or a bit of tweaking, but loads ping fully formed into my (fuzzy) mind. Probably my longest - and most random - was 'Marshmallow Magic and the Wild Rose Rouge'. That parked itself in my head, and I HAD to come up with a story to go with it!

Diane Messidoro My last (and only, so far!) book started off as 'How to Keep a Man as a Pet'. It was a comedy/non-fiction idea, really, as I've always thought dealing with men was a bit like dealing with pets - not in a mean way (I adore men!) just in that they're generally far more straightforward than we think they are. When I decided to turn my random 'male human pet training' instructions into a story, however, Circe Shaw turned up in my head and as she was 15-something, I tweaked the title to 'Boy'.

Caroline Juskus

Here's how I came up with the title THE LADYBIRD CODE. I had just read Dan Brown's De Vinci Code and wanted to do something similar for kids. I decided to base the code on Morse code but instead of using dots and dashes I opted for large and small dots. Then I looked for a way to use the spots and came up with ladybirds conveying top secret messages on their backs!

Julia Golding

My book out this month is called Storm and Stone (as Joss Stirling). Why? Because I wanted to follow the Sherlock and Watson/Starsky and Hutch/Cagney and Lacey pattern of cops/detectives but add an earthy, close to paranormal feel by choosing surnames that were elemental. The story is a teen romance set in a spooky English boarding school. And it just sounded right!

Kate Maryon

I chose the title for my latest book, Invisible Girl, because it tackles the issue of child runaways/homelessness and in real life these children are known as Invisible Children. This phrased was coined because these very vulnerable children hide in the shadows to avoid being picked up by the police and being returned to wherever they've run from. What makes this so tragic is that the fear of being picked up means they don't have access to healthcare, food supplies, care, etc. My story is about 12 year-old, Gabriella, who finds herself alone and living on the streets in Manchester.

Julie Sykes

My latest book is Amber. Amber's lost her memory and took her name from the beautiful amber necklace she was found with. Once she'd walked into my life with her story there really wasn't anything else I could call the book!

Marie-Louise Jensen

My titles are chosen collaboratively with my publishers and it's very tricky. None of us are very good at coming up with them and it can take ages. My upcoming book Runaway was especially difficult. All the really exciting titles we came up with gave the whole plot away. In the end, publication had to be delayed 3 months because we still hadn't come up with anything we were all happy with. In the end, they took a suggestion of mine they had previously rejected (The Runaway) and tweaked it to Runaway which they were happier with.

Thanks for all the great insights, writers!

Yours in books, Sarah Webb

(A version of this post first appeared on the Girls Heart Books blog)

Take Risks. Get a Haircut. How to Do Brilliant Events for Kids

Steve Simpson
Steve Simpson

I was at a day for professional children's writers recently (Mindshift, run by the Irish Writers' Centre with Children's Books Ireland) and the speakers had a lot of useful things to say about events for children.

I thought I'd share some of the best tips with you. And see my previous blog for tips on marketing and promoting your book.

Jane O'Hanlon from the Writers in Schools scheme said 'Writing is not considered an art form, which is why it is underpaid'. She explained that the rate for a 2 1/2 hour school session is e200 (plus travel expenses). 'If you undercut the rate, you undercut it for everyone,' she said.

She explained that classrooms are complex places and that writers need to be aware of this. From this year on, writers will need to be Garda vetted if they would like to visit a school. Poetry Ireland (who run the scheme) can Garda vet any writer in Ireland, even if they are not in the scheme - useful to know.

Designer and children's book illustrator, Steve Simpson also gave some fantastic advice.

Irish language picture books are better paid as they get grants and funding, he explained.

If you want to do events - being able to work with younger children (age 5 to 7 and younger) is a huge advantage. Develop different workshops for different age groups. Get them drawing - children love to draw.

Be yourself. Go to talks and workshops and see how others do it.

Get the kids involved - make it fun.

Have lots of interaction from the start. Always be prepared.

Try to get some photos of the event and use them on social media and on your blog/website. Build your platform.

Take risks.

Get a haircut.

Be passionate.

Be genuine and real.

Be prepared for the unexpected.

All great advice! Thanks, Steve and Jane. More on how to promote your workshops/events to theatres and arts centres next week.

Yours in writing,

Sarah

Brilliant PR Tips - Help Promote Your Children's Book

Mary Byrne
Mary Byrne

Have you written a children's book?

Do you want to promote it but have no idea where to start?

Never fear - Mary Byrne, pr guru from HarperCollins Children's Books gave a cracking workshop on PR for children's writers.

Here are some notes from that day. The workshop was very detailed and comprehensive, thanks to Mary for giving such great advice. Any mistakes are my own.

PR is all about communicating and managing reputation - managing what people (and the media) say about you.

When it comes to PR, planning is everything but don't worry about changing your plan as you go along.

First - decide your pr objectives pre publication - these could be:

1/ Social media - To have 500 followers on Twitter; to have 500 likes on Facebook.

2/ To have 3 pre-publication reviews - get early endorsements - you can use child reviewers. (The reviews are to use as content for social media etc when the book comes out.)

3/ To reach the gatekeepers - influential reviewers, teachers, librarians, bloggers.

4/ To talk to your local bookshop and library - and ask what you can do for them - a workshop/ fun event - something original.

5/ To create good, original content to use online. Content is vital - before your book comes out, write and produce lots of content for your website, blog and social media pages.

6/ To bank tweetable and Facebookable photos to use online.

7/ To set up 3 events where you can talk about your book.

With social media, decide your own boundaries - make your message relevant. Don't share personal information on your pets, children etc.

Make a good impression. Watch out for # (hashtags) on different subjects that you are interested in on Twitter and join the conversation.

Work out your PR strategy well in advance. Ask for a meeting with the PR person in your publishing house and talk through your and their plans. See how you can work together to get your book out there.

Who is your target audience? Decide. Parents/teachers/librarians or children themselves?

Work out how to reach them. What tools to use. What your PR message is.

Every writer must have online visibility. But think of yourself as a brand - and decide how you want to engage with your audience.

Don't react to online critics. Don't say anything that you wouldn't say in front of a guard/policeman.

Twitter competitions work very well - use these to drum up interest in your book once it's out.

Sign up for Good Reads and create your own writer's page. Write a blog and generate a band of followers on Good Reads. Mary showed us Steve 'Polarbear' Camden's Good Reads page - Steve is one of Mary's authors.

Netgalley - for industry professionals - ask your publisher to put your book up here. www.netgalley.com

Bloggers - make contact with them and offer them reading copies of your book.

How much time should you spend on social media? Mary suggested that writers should tweet at least 3/4 times a day and use Facebook a couple of times a week.

Events and Workshops: Create an original workshop for schools and approach schools with your idea.

Podcasts/You Tube clips: You could do a Q and A with your target audience - age 12+ for eg.

Print Material: give the readers something to bring home after events.

Blog: Set up a blog and blog about things that mean something to you. Again, content is king. You can then tweet/Facebook your blog posts.

Local media: Local newspapers often cover new books by local writers - ditto local radio stations.

But be disciplined, don't waste time you could be writing on social media.

And finally remember to tell your publisher/pr person about all your plans.

So there you go, words of wisdom from one of the best in the business. Hope it's helpful.

Yours in writing,

Sarah